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Advertising Disclosure

Our commitment to transparency regarding advertising relationships, sponsored content, and financial arrangements.

Last updated: November 20, 2025

Our Commitment to Transparency

At Velvetpaw, we believe in honest, transparent communication with our audience. This Advertising Disclosure explains our relationships with third parties, how we may earn income through various partnerships, and how these relationships might influence the content and recommendations we provide. We are committed to maintaining integrity and transparency in all our business practices.

Affiliate Relationships and Partnerships

What Are Affiliate Relationships?

An affiliate relationship exists when we receive compensation for recommending or linking to products, services, or resources provided by third parties. This compensation may take various forms, including commission payments, referral fees, or other financial arrangements.

Our Affiliate Program Participation

We may participate in affiliate programs with companies that provide tools, services, or resources relevant to game development, design, and creative work. When you click on certain links on our website and make a purchase, we may receive a commission at no additional cost to you.

  • • Software and Tools: Development tools, design software, and creative applications
  • • Educational Resources: Courses, tutorials, and learning platforms related to game development
  • • Professional Services: Hosting providers, analytics services, and business tools
  • • Hardware: Equipment and technology relevant to game development

How Affiliate Links Work

When we include affiliate links on our website, these links contain tracking codes that identify referrals from our site. If you click on such a link and make a purchase, the merchant pays us a commission. Here's what you should know:

  • No Additional Cost: Affiliate commissions do not increase the price you pay
  • Genuine Recommendations: We only recommend products and services we believe have value
  • Editorial Independence: Financial relationships do not compromise our honest opinions

Sponsored Content and Paid Promotions

Sponsored Content Policy

Sponsored content refers to material that is created in partnership with or financially supported by third-party brands or organizations. This may include articles, case studies, project showcases, or other content formats where compensation influences the subject matter.

Clear Identification

All sponsored content will be clearly labeled with one or more of the following disclosures:

• "Sponsored by [Brand Name]"

• "Paid Partnership"

• "Promotional Content"

• "In collaboration with [Brand Name]"

These labels will appear prominently at the beginning of any sponsored content to ensure transparency.

Editorial Standards for Sponsored Content

Even when content is sponsored, we maintain editorial standards:

  • • Content must be relevant and valuable to our audience
  • • We retain editorial control over presentation and messaging
  • • Sponsors do not dictate our opinions or reviews
  • • We decline partnerships that conflict with our values or audience interests

Brand Partnerships

We may enter into ongoing partnerships with brands whose products or services align with our focus on design-quality game development. These partnerships may involve various forms of collaboration, all of which will be disclosed transparently when relevant to our content.

Third-Party Advertising Networks

Display Advertising

We may use third-party advertising networks to display advertisements on our website. These networks use various technologies to serve ads that may be relevant to your interests based on your browsing activity.

Advertising Networks We May Use

  • • Google AdSense: Contextual and interest-based advertising
  • • Ad Networks: Various advertising networks focused on technology and creative industries
  • • Programmatic Advertising: Automated ad placement systems

How Advertising Works

Third-party advertisers may use cookies and similar technologies to:

  • • Deliver ads based on your interests and previous browsing behavior
  • • Measure the effectiveness of advertising campaigns
  • • Prevent you from seeing the same ad repeatedly
  • • Understand how users interact with advertisements

For more information about how we use cookies for advertising purposes, please see our Cookie Policy.

Advertising Content Standards

While we work with third-party advertising networks, we maintain standards for acceptable advertising content. We strive to ensure that advertisements displayed on our site are appropriate and relevant to our audience, though we cannot control all aspects of third-party ad delivery.

Your Rights and Advertising Controls

Managing Advertising Preferences

You have several options for controlling how advertising affects your experience:

  • Cookie Settings: Manage cookie preferences through our Cookie Policy page
  • Browser Settings: Configure your browser to block or limit cookies and tracking
  • Ad Blockers: Use browser extensions or software that blocks advertising content
  • Opt-Out Tools: Use industry opt-out tools for personalized advertising

Understanding Your Choices

While you have the right to control advertising and tracking, please note that opting out of personalized advertising does not mean you will see fewer ads - you will still see advertisements, but they may be less relevant to your interests. Additionally, blocking advertising may affect our ability to provide free content and services.

Data Collection for Advertising

Information collected for advertising purposes may include your browsing behavior, device information, and interaction with advertisements. For comprehensive information about data collection and your privacy rights, please review our Privacy Policy.

Regulatory Compliance

We are committed to complying with advertising regulations and disclosure requirements, including:

  • • European Union regulations regarding advertising disclosure and consumer protection
  • • Italian advertising standards and consumer protection laws
  • • Industry best practices for transparency in digital advertising
  • • Data protection regulations including GDPR requirements for advertising data

Updates to This Disclosure

We may update this Advertising Disclosure from time to time to reflect changes in our advertising practices, partnerships, or regulatory requirements. We will post any updates on this page with a revised "Last updated" date. We encourage you to review this disclosure periodically.

Questions About Advertising?

If you have questions about our advertising practices, partnerships, or this Advertising Disclosure, please contact us using the information below or through our contact page.

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Velvetpaw

Milano-based game development studio bringing design sensibility to arcade and simple games worldwide.

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